Why we exist
We exist to inspire you to celebrate how far you have come in life, and for you to be excited for the future. We believe memories to be part of an overall journey that should be celebrated everyday.
Our Mission
We aim to provide unique meaningful products that boost your confidence, self esteem and elevate your creativity. We want to be the place you come to celebrate what matters most to you and the people you love.
Our Vision
We provide you with personal home decor that highlights how unique and strong you are. Personalising a Mapiful product takes you on a journey of gratitude and remembrance. We strive to inspire growth, personal story, and inner-strength.
It all started with …
Our story
Four friends talking about the possibilities of combining technology, design, and maps over a cup of coffee. We realized that we would want our favorite places on a poster, at home – and so the idea of Mapiful was born. Today, we want to be able to provide you with the magical possibility of designing and putting such a piece on your wall, as a constant reminder of happiness, love, marriage, or whatever holds a valuable place in your heart.
“We started Mapiful with the same purpose that still drives us today. To create products that bring that warm fuzzy feeling inside when you see them, and let you love the places where you spend your time in just a little bit more”
Edvin Brobeck
CEO @ Mapiful
Our Brand Values
We celebrate life as it is, full of unforgettable moments and exciting ones to come.
We strive to inspire self-love, gratitude, incredible inner-strength and growth in a positive light.
Quality
We help you create beautiful Scandinavian decor that fits in any home through an effortless design experience, without the help of an expert.
Personal story
We are a people company, we celebrate people’s incredible stories of love and strength, bring them together, and help them celebrate their loved ones.
Empowerment
We want to inspire you to achieve anything you set your mind to through our products and content. At any stage of your life, we want you to be reminded of how strong and driven you are.
Self care
We bring you products and content that improve your daily mood and put your well-being first. We engage in uplifting conversations and encourage you to find balance in your life.
Environmentally Responsible
We pride ourselves on high-quality products, using sustainably-sourced, FSC-certified® paper weighing 200mg2 for each of our prints. We print your posters at the facility that’s local to you, and this also allows us to reduce carbon emissions by up to 67% on each order.
The Faces Behind Mapiful
We are a curious, innovative and ambitious team from all around the world.
Passionate about what we do, we choose to surround ourselves with people that bring us forward and make us grow.
Edvin Brobeck
CEO
Carlo Morelli
COO
Patricia Giner
HR & Social Commerce Team Lead
Henrik Enström
Head of Marketing
Emma Harpham
Content Manager
Morgane Kaminski
Social Commerce Performance Lead
Christopher State
UX & Front-end Engineer
Eliel Bendjuya
CRO & E-Commerce Specialist
Evelyn Facchini
Social Commerce Coordinator
Andrei Cimbru
Performance Marketing Manager
Ksenia Dontsova
Social Media & Communications Specialist
Amy Renyu Jin
Analyst & Business Developer Asia
Sergey Poprovka
Web Developer
Elias Chalhoub
Web Developer
Alex Snellenberg
Customer Experience Lead
Biljana Kovacic
Customer Support Specialist
Giorgia Burzo
Moving Content Specialist
Emily Vo
Social Commerce Coordinator
